7 Tips to Boost Your Digital Presence
Are you finding it difficult to land finance jobs? Do you get to the interview stage, think you’ve cracked it, and then get rejected? It could be that your social media profiles are acting as red flags to prospective employers. Here’s how to detox your social media so it makes you more likely to be hired to the job you are perfect for.
Is Social Media Really a Big Deal When You Are Job Searching?
You better believe it is! And just how big a deal it is might surprise you:
- A 2018 CareerBuilder survey found that 70% of employers check social media sites to learn more about candidates during the hiring process
- Another study found that 93% of companies use LinkedIn for recruitment
- 66% of companies use Facebook in their hiring strategies
- A third of employers say they have reprimanded a current employee because of their social media profile
Your social media content is clearly important to employers. But why?
What Your Post Online Tells Employers What They Need to Know
Hiring companies understand that when you make an application and send in your resume, you will have made sure that it paints a positive picture. They also know that you’ll be on your best behavior during an interview.
What they really want to know is how close your candidate persona is to the real you. They want to know whether you are likely to fit in with their culture, and if you are likely to do something rash that might damage their reputation. What you post online gives them the context they seek.
That photo of you semi-naked sinking your eighth shot while standing on the bar at Hooters? That may have been great fun at the time, but what might it tell a prospective employer about you?
So, if this is the case, why not just delete your social media accounts or make them private?
Tip #1: Don’t Delete All Your Social Media
While it may be tempting to close your social media, we strongly advise against it. The CareerBuilder survey also found that almost half of hiring companies wouldn’t call you for an interview if they can’t find you online. If you don’t have a social media profile, many employers think it’s because you have something to hide.
So, if it’s a bad move to delete your social media accounts, what should you do?
Tip #2: Cull Your Social Media Posts
Spend some time examining your old posts on social media. You’ll be surprised how many you might find embarrassing or inappropriate now you are a little older. You may decide that even you don’t want to see these posts anymore. If this is the case, delete them.
There are likely to be posts that you’d like to keep, but that you wouldn’t necessarily want prospective employees to see. Should you delete these?
Tip #3: Make Your Most Personal Posts Private
Posts that you’d like to keep but want hidden should be set to private. Hide them from your Facebook timeline. Archive your Instagram images. Set posts to be viewed by friends and connections only. Those posts will be there for retrieval by you later. You’ll keep your memories, but those memories won’t be a roadblock on your career.
However, this doesn’t mean you should keep all your old social media profiles live.
Tip #4: Trash Your Old Accounts
Now that you’ve cleaned up your social media accounts, you may find that those old accounts you had in your teens are active but empty – or all the content is hidden. That’s going to make an employer suspicious when they find it. These old accounts which document a previous life are best deleted.
Back up the content you want to keep reminding yourself what a great time you had when you were an adolescent. Then trash the rest.
By now, your social media is much more a reflection of your professional self. But you’re not done yet.
Tip #5: Pump Up Your Professionalism
The first thing that prospective employers will see on your social media profiles are your profile photo followed by your bio. Make sure that your profile picture is professional (a head and shoulders shot is perfect) and that your bio is short and to the point.
Keep your bio professional. It may be hilarious to describe yourself as a product of the university of hard knocks who once lived on Mars and saved the world from aliens, but it’s unlikely a hiring manager will feel the same way.
Tip #6: Demonstrate Your Interest in Finance on Your Social Media Accounts
Share the latest news and interesting articles that are related to your area of finance on your social media accounts. This demonstrates that you have a wider interest in your specialization than simply a way to earn a living.
Tip #7: Be True to Yourself
None of the above should distract from your personality. Companies hire people for who they are as well as what they know. Your social media shouldn’t be an explosion of the most outlandish side of your personality. Nor should it be a devoid of any of the fun element. The trick is to show that you are professional while maintaining a nod to your real personality.
You should be present on social media, but your social media profiles should reflect your professionalism and personality. When detoxing your social media accounts, try to look at every piece of content through the eyes of an employer.
Optimize your profile according to the above tips, and you’ll ensure that the perfect job for you is not offered to another because of a dumb thing you said or did on social media in the heat of the moment.
Advice on social media is just one way in which our recruiters can help you land a new job and take the next step in your career in finance jobs. To learn more, get in touch with Coast today